The London West Hollywood Redesign

The London West Hollywood website wasn’t performing as well as their  Flagship property, The London NYC.  The London WH decided to make a few design tweaks to make their website look more in-line with The London NYC.

I worked on The London NYC project from start to finish, and was the primary designer chosen for this redesign project. This client had a very short timeline that required keen attention to detail, quick production, and solid delivery. I think with our dedicated team,
we were able to exceed expectations.

I was able look into their Google analytic data to see which pages were getting the most traffic and how users were arriving at those pages. I could see which elements are being interacted with the most and driving the most conversions. With this information, I was able to reassess the hierarchy of the navigation, and the order of elements as you move down the page.

The London West Hollywood – Before

lwh_old

The London West Hollywood – And After

The London West Hollywood New Design

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